Customer Intelligence & Churn Prediction
AI-powered customer retention and migration analysis
Critical Churn Risk
63,500
High-risk customers
At-Risk Account Value
R7360.0M
Total exposure
Primary Competitor
Capitec
67% of migration intent
Retention Rate
82.4%
↘ -3.2%Last 90 days
High-Risk Customer Segments
Young Professionals (25-35)
45,000 customers
Average Account Value
R87,500
Primary Churn Reasons
Competitor Attraction
Recommended Actions
Established Families (36-50)
62,000 customers
Average Account Value
R245,000
Primary Churn Reasons
Competitor Attraction
Recommended Actions
Retirees (65+)
28,000 customers
Average Account Value
R425,000
Primary Churn Reasons
Competitor Attraction
Recommended Actions
Small Business Owners
18,500 customers
Average Account Value
R185,000
Primary Churn Reasons
Competitor Attraction
Recommended Actions
Customer Journey Sentiment Analysis
Account Opening
5% customer dropoff
+78%
Sentiment
First Month
8% customer dropoff
+72%
Sentiment
Digital Onboarding
12% customer dropoff
+65%
Sentiment
First Transaction Issues
28% customer dropoff
-45%
Sentiment
Customer Service Contact
15% customer dropoff
+55%
Sentiment
3-Month Review
35% customer dropoff
+48%
Sentiment
Critical Dropout Point Identified
First Transaction Issues stage shows 28% dropoff with -45% sentiment. Immediate intervention required to improve transaction success rates and error handling.